Content Writer
POSITION OPENING - 3
Responsibilities
- Plan and execute content strategy across different platforms.
- Build the brand and ensure that all content and communications uphold the
set standard.
- Plan, create and write content for users with different goals - SEO,
Social, Affiliates,
Email, Website.
- Build and maintain the content calendar, with prioritization for execution.
- Track metrics & KPIs to give insights on what is working & what can be
improved.
- Have experience working with agencies to scale production of different
types of content.
Responsibilities
- Overseeing campaigns across a number of search platforms (e.g. Google
AdWords, Bing)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimise the ROI
- Tracking daily, weekly & monthly KPI's to identifying opportunities for
improvement
- Reporting KPI's to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns
Responsibilities
- Develop and execute successful SEO strategies
- Manage team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Experience with SEO reporting
- Excellent communication skills
